Case Study: Love From Lupa
Client Background
Love From Lupa is a handmade jewelry brand based in Nelson, BC, created by Hannah (“Lupa” being her pug × terrier companion). The brand specializes in delicate wearable pieces preserving local flowers and greenery from the West Kootenay region—infused with personal meaning and natural beauty.Love from Lupa+1
Project Goals
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Build a responsive brochure-style WordPress e-commerce site to showcase and sell jewelry.
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Center the brand’s warm, natural identity and storytelling through design and imagery.
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Offer intuitive navigation for shopping, exploring the Flower Preservation service, and learning about the maker’s story.
Scope of Work
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Custom web design, UX/UI, and WordPress development under the Riley I Design brand.
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Integration of e-commerce functionality (product listings, cart, checkout).
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Informational content sections for “About,” “Flower Preservation,” and other key brand touchpoints.
Design & Branding
Designed to evoke the brand’s organic charm and soulful narrative—through clean layouts, nature-inspired elements, and a sense of preservation. Lupa’s story and handcrafted process took center stage, backed by immersive styling and photography by Amanda Mary Creative.
Results
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Launched a visually engaging, user-friendly website that balances product browsing and brand storytelling.
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Seamlessly integrated e-commerce, allowing customers to shop featured jewelry directly from the site.
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Strengthened Love From Lupa’s brand presence through narrative-driven design and professional imagery.
Web Design, UX/UI: Riley I Design
Web Development: Riley I Design
Brand Photography: Amanda Mary Creative