Case Study: Modern Baby
Client Background
Modern Baby is a locally owned and operated boutique based in Victoria, BC, run by a mother-daughter team, Debbie and Dana. Their store features a curated range of organic and modern baby products—like clothing, accessories, and essentials—from both local makers and global brands. What began in their sewing room has grown into a vibrant Uptown Victoria shop.
Project Goals
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Transform their existing web presence with a fully custom WordPress theme to better support e-commerce and reflect the boutique’s character.
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Integrate with Lightspeed POS to ensure real-time product syncing, stock accuracy, pricing updates, and smooth sales operations.
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Deliver a site that is manageable by staff, high performing, and aligned with Modern Baby’s warm, boutique feel.
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Provide reliable ongoing support through a monthly maintenance package.
Scope of Work
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Delivered full custom web development, building on wireframes and mockups supplied by Ember Marketing Co. (for whom this was contracted).
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Designed and launched a bespoke WordPress theme, tailored to Modern Baby’s visual style and customer flow.
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Integrated Lightspeed POS system for seamless e-commerce operations and real-time inventory management.
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Ongoing monthly maintenance covering updates, monitoring, and minor enhancements.
Design & Development
The site features a clean, boutique-style layout with intuitive navigation—categories like Apparel, Bath & Body, Feeding, Nursery, and Newborn Essentials are woven into an inviting, user-friendly interface. The custom theme maintains a refined aesthetic, elevating the customer experience from browsing to checkout. Lightspeed POS integration ensures that product listings, pricing, and availability always reflect the live store status.
Results
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Launched a fully custom WordPress website with seamless Lightspeed POS integration, providing real-time inventory and pricing accuracy.
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Delivered an elegant, on‑brand shopping experience that aligns with Modern Baby’s curated boutique image.
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Empowered the team with a stable, maintainable platform supported via proactive monthly maintenance.
Web Design, UX/UI: Riley I Design
Web Development: Riley I Design