Case Study: Apple Tree Maternity
Client Background
Apple Tree Maternity is a family-focused health practice dedicated to providing professional, supportive care for individuals and families during pregnancy and beyond. Their previous website, built on Wix, needed a full refresh to better reflect their services and values.
Project Goals
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Rebuild the existing Wix website on a custom WordPress platform.
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Improve usability, accessibility, performance scores, and SEO metrics.
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Ensure the new site maintained familiar brand elements while elevating the overall user experience.
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Provide a scalable, modular foundation for future updates and content growth.
Scope of Work
The project involved:
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Custom WordPress theme design & development.
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Design mockups aligned with Apple Tree Maternity’s branding.
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SEO-friendly, modular structure for better long-term site performance.
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Staging environment setup, development, and thorough testing.
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Full site launch with a two-month support period, including video tutorials and email support.
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Optional ongoing maintenance (ad-hoc or monthly).
Design & Development
The rebuild preserved key visual elements from Apple Tree Maternity’s existing identity while improving layout structure and navigation for clarity and accessibility. Responsive design ensured a seamless user experience across all devices, while custom modular blocks made it easy for staff to update content internally without requiring ongoing technical support.
Results
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Delivered a modern, responsive WordPress site with improved accessibility and SEO foundations.
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Enhanced site performance scores, ensuring faster load times and a smoother experience for visitors.
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Empowered Apple Tree Maternity’s team with tutorials and a modular structure for easy updates.
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Established a scalable framework for ongoing maintenance and growth.
Web Design & Development: Riley I Design