Case Study: Modern Baby
Client Background
Modern Baby is a locally owned boutique in Victoria, BC, run by a mother–daughter team, Debbie and Dana. The shop offers a thoughtfully curated selection of organic and modern baby products—including clothing, accessories, and everyday essentials—from local makers and trusted global brands. What began as a small sewing-room operation has grown into a thriving storefront in Uptown Victoria.
Project Goals
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Rebuild the website using a fully custom WordPress theme to better support e-commerce operations
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Integrate Lightspeed POS with WooCommerce to ensure accurate product data, pricing, and inventory synchronization
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Create a site that is easy for staff to manage, high-performing, and scalable as the business grows
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Provide ongoing technical support and maintenance after launch
Visual design and branding were provided by Ember Marketing Co.
My role focused exclusively on custom development and systems integration.
Scope of Work
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Developed a custom WordPress theme using ACF Pro flexible layouts, based on wireframes and design assets supplied by Ember Marketing
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Built reusable, editor-friendly components to allow staff to manage content without developer support
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Integrated Lightspeed POS with WooCommerce, enabling reliable product, pricing, and inventory synchronization
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Performed store data migration and configuration to support live e-commerce operations
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Provided ongoing monthly maintenance, including updates, monitoring, and minor enhancements
Development & Integration
The custom theme was engineered for flexibility, performance, and ease of use, translating Ember Marketing’s designs into a clean, scalable WordPress build. ACF flexible layouts allow the Modern Baby team to update content confidently while maintaining consistency across the site.
Lightspeed POS integration ensures that product listings, pricing, and inventory levels remain accurate across both in-store and online sales, reducing manual work and minimizing errors. The result is a stable e-commerce platform that supports day-to-day retail operations while remaining easy to maintain.
Results
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Launched a fully custom WordPress theme built with ACF Pro flexible layouts
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Successfully integrated Lightspeed POS with WooCommerce, providing real-time inventory and pricing accuracy
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Delivered a maintainable, editor-friendly site that supports ongoing retail operations
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Continued platform stability through proactive monthly maintenance
Credits
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Web Development & Systems Integration: Riley I Design
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Lightspeed POS → WooCommerce Integration & Data Migration: Riley I Design
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Design, Branding & UX: Ember Marketing Co.
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Ongoing Website Maintenance: Riley I Design
