Case Study: The Nest RMT
Client Background
The Nest is a wellness practice founded by Carlie Hickson, RMT, specializing in holistic manual therapy for people in their childbearing years, infants, and families. The business emphasizes a safe, inclusive, and professional care environment.
Project Goals
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Develop a professional e-commerce website to represent The Nest’s holistic and research-based approach to care.
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Translate the visual identity into a clean, nurturing, and grounded online presence.
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Support marketing with social media graphics and brand integration tools.
Scope of Work
As outlined in the project agreement:
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E-commerce website design & development
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Social media graphics package
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Brand fonts and colours integrated into Canva templates
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Basic SEO setup, including:
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SEO plugin installation and configuration
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Google Analytics integration
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Website traffic tracking plugin
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Design & Branding
Using the custom style guide:
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Color Palette: Earth tones and calming blues/greens with accent warm hues for CTAs.
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Typography: Playfair Display, Kontora Light, Avenir Light, and Droid Serif for a balance of trust, professionalism, and modern readability.
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Logo & Elements: Three overlapping circles with a crescent womb, symbolizing wholeness, fertility, and safety.
Results
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Delivered a responsive, SEO-optimized e-commerce site aligned with The Nest’s brand identity.
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Established consistent branding across web and social media with graphics and Canva templates.
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Enabled Google Analytics tracking for better insight into client engagement.